Logo Redesign – gigme live music promoter / discovery app

Final identity design for used car dealership Ace Cars

The Brief:

Customer: Gig Me

Type of business: Mobile App – Live Music Promoter / Detector

Existing Website?: No

Logo?: Yes

Branding?: No

Gig Me is a mobile app that helps the user / artist promote their music and discover new artists and music in their local area, as well as a secondary location. The target demographic is 18 – 38 year olds, users looking for an impromptu night out, and generally music lovers all round.

My client originally came to me with a brief for a logo redesign that they thought should communicate buzz words like “Music”, “Joy”, “Bands”, “Brash”, “Hype”, “Razzamataz”, “Promotion”, “Red”, “Grass-roots”, “Co-operation”, “Local”. I felt connected to a few of these words, others not so much. And the current logo certainly wouldn’t make a positive impression on the app market amongst the its contemporary rivals. So I presented the client a few options based around the idea of “music”, “hype” and “local” which I thought were relevant buzz words to what the client was trying to achieve.

Sketching ideas process

The original logo

The newly redesigned logo

Along with a few colour variants that I supplied in my logo presentation, the client chose a vibrant magenta (C0 M100 Y0 K0) as well as an off-black (0 0 0 95) and white to represent their app. When applied to the logo, the colour schemes looked like this:

The font is a custom type based upon FatFrank. I had a vision in mind that I wanted to create and this font was a near-match for my idea, and the client liked it also. The idea behind the plectrum is “music” as well as “location” because it looks like a map pin found in many contemporary apps. The ‘g’ sits nicely within this plectrum shape, and will also have application further down the line if the client wanted to promote their app with printed plectrums. 

So overall, a happy client and a logo I’m very happy with having designed.