Above are the preliminary ideas for The Hastings Chimney Wizard.
The first logo takes influence from alchemy circles – the triangle in the left circle represents fire, the tree in the right circle wood. When combined, these two elements create carbon (soot). The middle shape represents the chimney brush cutting up and through.
The second logo takes the idea of an old venerable wizard with a sweep staff and a mystical smoky shroud. This logo was originally chosen to be the final, but shortly afterwards the client went back on the idea.
The third logo, and my favourite, takes inspiration from Dickensian times when chimney sweeps were abundant. I like how the smoke plume swirls up from the head of the sweep. I paired this figure with Garamond typography to reinforce the idea of that Victorian / Dickensian era.
Logos four and five weren’t my strongest but felt they could do with a mention. I like the half-sweep, half smoke design. The other shrouded ball looking logo mark took inspiration from crystal balls and Saruman’s Palantir from Lord of The Rings.