I mean, how hard can it be to put a few shapes together and call it a logo, right? This really couldn’t be further from the truth when it comes to creating a successful and professional branding solution. Proper branding is important because your potential clientele often choose products and services based on its perceived value. With the right branding, this value can be increased, resulting in more business and stronger relationships with your customers.
Additionally, your logo will need to work across a plethora of platforms and materials, requiring consistency across the entire scope of your business.
Anyone can design a logo, but not everyone can design the right logo.