Project Description

5 Squirrels – Logo & Website Redesign

5 Squirrels is a boutique agency based in Brighton

The Design Brief

Customer: 5 Squirrels

Type of business: Boutique skin care branding agency

Existing Website?: Yes [find it here]

Existing Logo?: Yes

Existing Branding?: Yes

I self-initiated this project as part of an application to a job position with design agency 5 Squirrels. I wanted to stand out from the 100+ applications they had received for the graphic designer position so spent a weekend reimagining their current website and an animated gif for an email signature.

5 Squirrels’ website is largely image-based. Even the text has been flattened into image files. This doesn’t bode well for any kind of SEO or SERP. I also felt the logo could do with a refresh.

I gave myself 10 hours to overhaul the logo and homepage of the website.

Animated logo

Original website

Redesigned website

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