Project Description
5 Squirrels – Logo & Website Redesign
5 Squirrels is a boutique agency based in Brighton
The Design Brief
Customer: 5 Squirrels
Type of business: Boutique skin care branding agency
Existing Website?: Yes [find it here]
Existing Logo?: Yes
Existing Branding?: Yes
I self-initiated this project as part of an application to a job position with design agency 5 Squirrels. I wanted to stand out from the 100+ applications they had received for the graphic designer position so spent a weekend reimagining their current website and an animated gif for an email signature.
5 Squirrels’ website is largely image-based. Even the text has been flattened into image files. This doesn’t bode well for any kind of SEO or SERP. I also felt the logo could do with a refresh.
I gave myself 10 hours to overhaul the logo and homepage of the website.
Animated logo

Original website

Redesigned website
