Project Description

Fox & Sparrow – Brand Identity Design

Brand identity design for a new and emerging marketing & PR agency start-up.

The Design Brief

Customer: Fox & Sparrow

Type of business: Marketing & PR agency

Existing Website?: N/A

Existing Logo?: N/A

Existing Branding?: N/A

Who we are 

We are four enthusiastic female marketeers. Based in South East UK and passionate about helping local businesses thrive.

What we are doing

Our aim to be a locally loved marketing agency, known for promoting and supporting small businesses in Kent & Sussex.

This vision speaks to us as a team. There’s a reason none of us have taken the London life route, a reason we’ve all returned to our hometown after University and stayed in our respective hometowns – we love them. We will set ourselves apart by staying loyal to local, not because it’s “easier”, but because we believe this is the future – aiding the regeneration of small towns to be filled with independent businesses that represent the true culture and vibrancy of their community.

What we need

Our name is the first step to showing people this: Fox and Sparrow. Simple, but sounds like it has a story. Moreover, the fox and the sparrow are themselves local to Kent and Sussex, and like the small local business, often overlooked or ignored despite being interesting, beautiful and full of character.

We need a logo that represents and reflects who we are and what we are aiming to do.

Something that highlights the name, ‘Fox and Sparrow’. Something bold, simple and beautiful.

We need a logo that will stand out on social media and on print (such as business cards) which will be easily recognisable.

Ideally, we’d like a ‘full’ and ‘abbreviated’ version of our logo so that is is more flexible and dynamic to use. 

We will also need colour palettes, fonts and other brand guidance to help us build our platforms consistently. 

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