So the inspiration came from tapping into a phrase that resonates around the community, but how did I form the identity? I literally just thought about expressing the phrase in a simple icon that would be universally understandable and recognisable. I tried playing with a few ideas around marrying a 3 and a B (the B being one of my name’s initials), or stacking the letters of my new pseudonym into a block, but it wasn’t until I considered just using simple lines that this final logo came about.
The colour palette was inspired by my printer and its branding. The orange and black combination was striking to me, and kind of works by identifying this new brand as an alter-ego against the pink and orange of my graphic design alias, Sublime Design.