Project Description

Print Design – The Sussex Downs Fertility Centre

Building Exterior Signage

During my time at SDFC, I was responsible for all interior / exterior signage management based on my past 6 year experience in the print industry.

All files were scaled correctly and supplied as outlined vectors in PDF format.

Reception Signage

Mockups of the reception desk. We ended up excluding the middle “hands” panel, leaving it blank.

Reception Signage

The “Our Team” board was printed on a 3mm Foamex board, featuring 18 translucent pockets that could fit business card-sized photos of staff members.

I didn’t want the board to feature staff members printed permanently on the material as some staff were temporary and the centre was always evolving. This is why translucent pockets were used.

Sonography Wallet

To continuously and consistently deliver an on-brand experience, the sonograph print-outs were presented in these wallets, designed by myself but printed and finished with local print company Judge Sampson Ltd in St Leonards on Sea.

The custom wallet die-cut was achieved with the F-Mark Plus cutter, interpreting the black and magenta strokes to cut and crease respectively.


Fertility brochure. Created in InDesign CC. This is a screenshot of the layout.


Fertility price list. Created in InDesign CC. This is a screenshot of the layout.


Email signature. Created with HTML inline code and images uploaded to the website server.


Business Card. Created in InDesign CC and exported for print with 2mm bleed and crop marks.

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